Argenpastry · Photography

Without its own photography, Argenpastry's product relied on borrowed images that didn't convey its artisanal character. The challenge: a proprietary visual library that sold on its own across product pages, social media and seasonal campaigns.

Product photography library for Argenpastry: alfajores (white, dark, cornstarch and triple chocolate), empanadas and assorted facturas. We developed the art direction and a proprietary visual system —overhead still lifes, collection layouts and campaign banners— on warm backgrounds that enhance texture and craving. Every shot is built to sell.