05 / 11Project

// Web · eCommerce · UX/UI

Argenpastry · Web

Duration

Completed

Collaboration

MRRipley
Argenpastry · Web — hero

// The challenge

Argenpastry · Web.

Argenpastry's product is made to be devoured with the eyes, but their artisanal Argentine patisserie had nowhere to shine and no way to sell online. The challenge: a premium store where photography led and the catalogue turned into sales.

Argenpastry · Web — imagen 1
Argenpastry · Web — imagen 2

// The solution

How we solved it.

Premium website with an online store for Argenpastry. An appetising editorial design, organised by seasonal collections ("Alfajores / Spring–Summer"), with product pages optimised for conversion and a responsive experience across desktop, tablet and mobile. The proprietary photography takes centre stage: the product sells itself.

// Results

3 KPIs

01

+38%

Online conversion

02

+24%

Average order value

03

98/100

Lighthouse Performance