FCC — Fresh Car Cpt. · Branding

The precision of FCC's finishes wasn't reflected in their brand image. They needed an identity as refined as their work, able to hold a premium positioning across every piece, from paperwork to packaging.

Full rebranding of FCC. A new black-and-gold identity with a proprietary geometric pattern, as refined as their finishes, applied across a stationery and brand system: folders, business cards, envelopes, keyrings, air freshener and packaging. An image worthy of a high-end service.