Pastisseria Sala

With over 150 years of history, Pastisseria Sala had a heritage its image no longer told. The challenge: a full identity that brought 1867 to life with a contemporary eye and rolled out across every touchpoint.

Full identity for Pastisseria Sala. We created the logotype and monogram, a terracotta-and-cream palette, typography and a warm, elegant graphic system that honours its heritage with a contemporary eye. We rolled it out across the entire brand system —premium packaging (boxes and bags), uniforms, stationery and the in-store experience— so that every box leaving the shop is a piece of communication.