Team Espadas

With over 40 years in the sport and a strong social mission, Paco Espadas's Olympic boxing club in Esparraguera still ran like a project, not a brand. The challenge: turn it into a professional brand with a clear, scalable business model able to attract sponsors, grants and members.

Identity and strategy for Team Espadas. We created the full brand —"E" monogram, black-and-red visual system, tone and campaign direction— applied to the sporting environment, merchandising and social media ("Never Give Up"). We developed the business model structuring the social and sporting pillars, with materials ready to present to sponsors, investors and public bodies.