08 / 11Project

// Branding · Packaging Premium

Yucahú · Packaging

Duration

Completed

Yucahú · Packaging — hero

// The challenge

Yucahú · Packaging.

Yucahú had an exceptional single-origin coffee from the Cibao Valley (Dominican Republic), but neither a brand nor packaging to match it. We had to build an identity from scratch and luxury packaging that communicated traceability and artisan craft.

Yucahú · Packaging — imagen 1
Yucahú · Packaging — imagen 2

// The solution

How we solved it.

Premium identity and packaging for Yucahú, a single-origin specialty coffee from the Cibao Valley (Typica variety, 1,200m). We built the brand from scratch —naming, monogram, graphic system and a ceremonial burgundy-and-cream palette— and brought it to luxury packaging: gift box, gold wax seals, embossed handmade paper and ceramics. Every detail communicates traceability and artisan character.

// Results

3 KPIs

01

+55%

Willingness to pay

02

1.200m

Single origin traced

03

Línea completa

Packaging system