08 / 11 — Project
// Branding · Packaging Premium
Yucahú · Packaging
Duration
Completed

// The challenge
Yucahú · Packaging.
Yucahú had an exceptional single-origin coffee from the Cibao Valley (Dominican Republic), but neither a brand nor packaging to match it. We had to build an identity from scratch and luxury packaging that communicated traceability and artisan craft.


// The solution
How we solved it.
Premium identity and packaging for Yucahú, a single-origin specialty coffee from the Cibao Valley (Typica variety, 1,200m). We built the brand from scratch —naming, monogram, graphic system and a ceremonial burgundy-and-cream palette— and brought it to luxury packaging: gift box, gold wax seals, embossed handmade paper and ceramics. Every detail communicates traceability and artisan character.
// Results
3 KPIs
01
+55%Willingness to pay
02
1.200mSingle origin traced
03
Línea completaPackaging system