07 / 11Project

// Web · eCommerce · UX/UI

Yucahú · Web

Duration

Completed

Yucahú · Web — hero

// The challenge

Yucahú · Web.

Yucahú's origin story —valley, altitude, variety— got lost the moment it moved online. The challenge: an online store that upheld its specialty positioning through the traceability of every batch.

Yucahú · Web — imagen 1
Yucahú · Web — imagen 2

// The solution

How we solved it.

Website with an online store for Yucahú. A premium, editorial design that carries the brand language into the digital space, with product pages detailing origin, altitude, variety and process for each batch to support the specialty positioning. A refined, responsive shopping experience, with photography and packaging taking centre stage.

// Results

3 KPIs

01

+32%

Online conversion

02

+48%

Time on page

03

100%

Per-batch traceability